Reimagining the traditional showroom experience, George Fethers & Co’s Port Melbourne space draws inspiration from the considered comfort and understated luxury of a boutique hotel lobby.

KB-ID’s contribution centred on creating a welcoming arrival experience through bespoke built-in joinery, furniture selection and layered interior decoration. A carefully curated balance of materials, sculptural furnishings and decorative objects introduces warmth and sophistication, inviting clients to engage with the company’s extensive collection of architectural surfaces in a more relaxed, residential setting.

The completed project was featured in The Local Project, celebrating its material-led approach and considered design experience.